Cybercitizen Health® U.S. 2014

Engage Patients, Caregivers and Info Seekers.
Customized Insight by Therapeutic Category.
Cybercitizen Health® U.S. 2014 is a strategic advisory service focused on understanding how patients and caregivers manage their health and care in a digital world, with the objective of helping healthcare companies develop consumer engagement strategies that work.

Insights are based on an in-depth study of 8000 U.S. adults conducted online in Q3 2014. Every Manhattan Research study is rewritten annually.
Prioritize your resources towards the channels and digital tools that patients, caregivers and info seekers rely on most

Understand digital behavior and needs across the patient journey with targeted insights for 50+ patient and caregiver groups

Identify opportunities to improve patient outcomes and adherence with technology-enabled tools and services

  • Next generation digital journey: How are consumers leveraging digital health for care?
  • Mobile patient engagement: How are mobile devices driving deeper digital health engagement?
  • Self-tracking and wearable market driving remote and DIY care: How have personal technology and growing consumer-facing solutions enabled the emerging trend of DIY health?
  • Digital and physical convergence of quantified self and health data: How do consumers feel about the creation, storage, sharing and authorized use of personal health data?
  • Patient experience as a brand differentiator: What expectations do patients have around customer experience in healthcare—and how satisfied are they?
Use Cybercitizen Health® U.S. to inform your digital strategy decisions with the exact cut of data and insights you need.
Insights across patient and caregiver audiences, including:
  • Allergies
  • Alzheimer’s caregivers
  • Asthma
  • Atrial fibrillation
  • Bipolar disorder
  • Cancer
  • COPD
  • Crohn’s disease
  • Cystic fibrosis
  • Depression
  • Diabetes
  • Heart disease
  • Hepatitis C
  • HPV
  • Irritable bowel syndrome
  • Multiple sclerosis
  • Psoriasis
  • Rheumatoid arthritis
  • And many more
For more information fill out the form below.

Who uses Cybercitizen Health® U.S.?
  • Agencies
  • Brand Teams
  • Digital Teams
  • Healthcare Marketers
  • Healthcare Publishers
  • Marketing Research
  • Hospitals/Healthcare Organizations
  • Medical Affairs
  • Medical Publishers
By the Numbers
  • 8000 adults surveyed
  • therapeutic audiences tracked
  • health websites and online communities tracked
  • health apps
Refine results for a given condition by:
  • Diagnosed patients
  • Those taking prescription medication for the condition
  • Caregivers
  • Condition info seekers
Decision Resources Group brands include: