Webinar: ePharma Physician®  2014: Enhancing Digital Physician Engagement

This exclusive Manhattan Research webinar is available only to purchasers of ePharma Physician® 2014.

Date & Time
Wednesday, July 30, 2014
2 p.m. ET

Key questions to be covered in the webinar include

  • Optimizing physician-rep interactions: How is physician reliance on reps evolving? Which other office staff are relevant, and how are reps driving engagement with the digital channel?
  • Tablet reps: Do tablets augment sales effectiveness and how relevant are print materials? How can brands improve satisfaction?
  • Online promotional programs: How are online promotion programs influencing prescribing decisions in 2014 and how can brands drive acquisition?
  • Product info-seeking behavior: How are physicians searching for pharmaceutical information online and how can brands maximize digital assets?
  • Pharma value-added services: Which patient engagement and support services are physicians interested in?
  • Device Optimization: Where does the tablet shine brightest as a professional device in 2014?  In what scenarios is it still not seeing traction?

There will be a live Q&A after this session.

This is a webinar for clients of the study only. If you are not a client but are interested in becoming a client, please fill out the following form and a representative will contact you:

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