Vital Physician and Consumer Insights and Analytics

for Experts from Experts

Manhattan Research is a global pharmaceutical and healthcare market research and advisory firm focused on the digital trends shaping the future of consumer and physician marketing.

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Featured Webinar

Creating a Winning Digital Engagement Strategy for Payers
Join us on September 30, 2014 at 11am EST. Learn more and register here.
 

Improve your customers’ tablet rep experience

Only one in three physicians who met with a tablet-equipped medtech sales rep rated this interaction as “excellent.”

How can you improve user experience, interactivity and content?

Digital Medtech Physician 2014 has the answers.
 

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In the Spotlight
Digital Competitive Landscape Series

Benchmark your digital strategy against the industry

Websites | Mobile | Social | Video | AppsFind out more

Manhattan Research’s new report series benchmarking your digital strategy against the industry. Websites, mobile, social, video and apps are tracked and evaluated across a multitude of attributes for your brand category.

Latest Press Releases [ view all ]

  • September 25, 2014

    Pharmas Are Leaving Healthcare Professionals Hanging in a Mature Mobile Market, Manhattan Research Study Finds Read More

  • September 15, 2014

    Physician Device Decision-Makers Show Strong Demand for Device Manufacturer Digital Content and Support Read More

  • July 31, 2014

    Formulary Decision Makers Say Pharma-Provided Patient Support Solutions Influence Formulary Placement Read More

  • July 17, 2014

    Physicians To Pharmas: Provide Patient Services Or Face Irrelevance Read More

Health and Pharma Insight [view posts]

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Formulary decision makers are focused on costs, but also outcomes

The Wall Street Journal has a smart piece looking at how pharmas are rebalancing their sales forces to focus more on the people drawing up the formulary lists that increasingly guide physicians’ prescription decisions. Read more

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